Training
- Understanding The Power and Influence of the Social Web
- Social Web Mapping, Brand Audits and Competitor Analysis
- Social Media Strategy
- Social Media Monitoring
- Social Media Tribes Up-Date and Networking
- Practical Operating Hands-On
- Keynote Speaking and Conference Speaking
We provide training to support every area of your Social Web engagement and for continual appraisal and analysis of Social Web developments. All our modules are offered in both open and in-house environments and will be fine-tuned to reflect the environment and client specified requirements. Our training modules include:
Understanding the power and influence of social web
- What is the Social Web, where is it and where does it fit in the total web?
- Who is using it, when, where and for what purpose?
- How is the social web affecting the way business is done and will be done?
- How can you use it to get where you want to be and what does it cost?
- What you can do next and what may happen if you don’t.
This is delivered in three levels of detail – as a 30 minute keynote speech, a 2 hour seminar and a 1-day workshop. For further details contact us here…
Social Web mapping, brand audits and competitor analysis
This module is aimed at companies yet to embark on developing their integrated social web strategy. For those that have started to implement their strategy there is a more in-depth module available on Social Media Monitoring. This Social Web mapping, brand audits and competitor analysis module includes:
- Understanding what is a successful social web brand audit
- The social media monitoring tools available
- Learning how to structure a brand audit
- Understanding the importance of data mining and search term analysis
- Designing a meaningful competitor comparative analysis
- Learning effective results fine-tuning
- Learning effective results analysis and reporting
- How to use the results to design your social web strategy
This is delivered as either
- 1-day workshop with a take home project and 1-day follow up practical application review and implementation hands-on workshop, or
- 2-day intensive design and hands-on implementation workshop.
For both workshops we use an industry standard social media monitoring software package. For further details contact us here…
Social Media Strategy
Building on the basic knowledge and awareness gained from the Understanding the power and influence of social web seminar, this module provides the structure and process for developing your social media strategy. It includes:
- What successful companies are doing with Web 2.0 (the Social Web)
- Understanding how brands engage with the social web
- Defining your online brand
- Identifying and developing your unique user-generated content
- How you can influence the consumer-to-consumer conversation
- Defining your strategy
- The required strategic elements
- Putting it all together
- Testing its validity
- Finalising your strategy
This module is delivered
- as a 1-day workshop with a take home project and 1-hour teleconference follow up with the course tutor, or
- as a 2-day in-house workshop targeted at a known set of client objectives
For further details contact us here…
Social Media Monitoring
For clients who have embarked on a social web engagement project, this module is designed to provide the skills to take an in-depth look at Social Media Monitoring, brand audits, comparative competitor analysis, identifying opportunity leads, defining new customer sets and other ROI generating activities. The module includes:
- The elements of a successful social web brand audit
- The alternate social media monitoring tools available, their strengths and their weaknesses
- Structuring an effective brand audit
- Skills, techniques and structures for data mining and search term analysis
- Creating a meaningful competitor comparative analysis
- Results fine-tuning – identifying where to look, what to keep and what to discard
- Identifying spam results and eliminating them
- Effective results analysis and reporting systems
- Using your results to influence future social web strategy
This is delivered as either
- 1-day workshop with a take home project and 1-day follow up practical application review and implementation hands-on workshop, or
- 2-day intensive design and hands-on implementation workshop.
For both workshops we use an industry standard social media monitoring software package. For further details contact us here…
Social Media Tribes update and networking
To provide a forum for our clients and other who are interested in social media to network and discuss social media matters independent of Social Media Graffiti, we offer our Social Media Tribes community. There are social media tribe networking events held at multiple locations around the country. We facilitate some and other interested parties (including clients) facilitate others. We are always available in a purely support function. There is a consistency of meeting topic across all locations enabling members to rotate attendance at differing locations without missing specific content. Everything else is defined by the tribe members through the local facilitator.
For further details contact us here…
Practical operating hands-on workshops
We offer practical workshops where our social media operators pass on their knowledge and skills in the following areas:
- Setting up and fully integrating your profile on all the top social media platforms and open communities
- Designing and creating video content for your blogs, website or YouTube campaigns
- The practical design and implementation of keyword and search structures for effective social media monitoring.
- Building a legitimate micro-blogging following
- How to design, build and implement your own social media community platform
Talk to us here…
Keynote speaking and conference speaking
Our Directors are available for keynote and conference speaking.
Nick Tadd
- Understanding the power and influence of the social web
- Creating a social web strategy that enhances your brand
- How to use social media monitoring for competitive advantage
- The design and implementation of creative social media campaigns
Steve McNulty
- Understanding the power and influence of the social web
- Creating a social web strategy that improves your bottom line
- How to use social media monitoring for competitive advantage
- How to relate a social media campaign to ROI requirements
Vanessa Warwick
- Understanding the power and influence of the social web
- Understanding why social networks and communities are critical to your success as a brand
- Creating a social web strategy that enhances your brand
- The keys to a successful social media campaign implementation
We are happy to provide a keynote speech on any topic related to social media or the social web in general. Talk to us here…