Question: When has e-mail ever had a tone?
 
Music has a tone but words can’t.

 
Words can express, but tone, in the written format, can only be “intonation”. In reality we infer the tone of literary dialogue i.e. we hear the delivery in our mind’s ‘ear’ as clearly as we hear it in reality when taking part in a dialogue ourselves.
 
Tone is perhaps applied more widely in an almost metaphoric sense to convey a whole attitude.
 
But with the best will in the world, if the person reading your prose has just "got out of bed on the wrong side" they will probably mis-read what you are saying as the dialogue they are partaking in contains pain and upset.
 
It’s easy when you are "face-to-face" with someone, you can see the "intonation" through body language. But on the web we can’t.
 
This is probably why there is so much bickering on forums.
 
Online branding. Rhetoric.
 
In the web world, rhetoric is key as this defines your brand. Using the three arts to persuade -  logos, pathos and ethos.  (Clearly we also need to  take into consideration grammar, spelling and dialectic to boot, but these are not an art (arguably dialectic might be but I would argue that it is more method than art)).
 
Rhetoric defines your argument or point and in turn this defines you. Coupled with a visual rhetoric in the form of a logo, this defines your brand.
 
And on line your "logo" forms the missing link to body language.
 
Over a period of time association of logo’s to content is given – but this has to be earned.
 
Some people are jolly, some are bitter, some are content rich, some are business-like, some are social, some are "mad as hatters" and some are irreverent. But all are developed over time with their on-line brand that can be easily spotted by, and identified with, their logo.
 
You, therefore, make your choice. And, by making your choice based on that,  the "tone" or "intonation" can be pre determined and, therefore, not mis-read.
 
The interesting thing about logo’s?  You can’t just "dump" a pretty picture on yourself and say "there you go, that’s me, that is" – it’s not quite that easy.
 
It’s no different than a suit.
 
Two people can wear a suit and yet one will look like a bag of potatoes with a belt in the middle and the other one will look sharp. This is because the one that looked sharp chose the correct suit to "suit him". The other one just bought a suit because he was told that’s what he needed to do, or he didn’t realise he needed to dress well to stand out from all the others wearing the same suit.

 
"Crafting" a logo as part of your brand is a skilled job, much like a Saville Row tailor. A tailor is to cloth as a good designer is to illustrator – but the craftsman needs to know YOU before he/she can create.
 
And for the craftsman to create, you need to know yourself and be happy with it.  If you are miserable then, that will be your brand for a long time, it will stay with Google indefinitely and by association any logo you have will be associated with you and what you stand for.
 
If you have a poor brand then here is some good news.  I will never be able to mis-read any tone in your writing as I won’t read it in the first place.
 
Tomorrow at 10.30 a.m.  I will be interviewing Ces and Jay from Creatively Minded Design on #theNTShow on Twitter. These guys are "Tailors", they can craft your logo to suit your brand, I urge you to talk to them.
 
Tomorrow we will be discussing the importance of your logo to suit your brand and the placement and execution.
 
Logos are important, they define you.
 
So, ask yourself, when it comes to your on-line brand, are you haute couture or "off the peg"?

You can follow the show here on Tweet Chat.

Regards N

socialmediagraffiti.com

Thank you to all who tuned into the Nick Tadd show yesterday on twitter, we had an amazing response that went on even after the official end to the show.

The most amazing thing about this form of interview is the fact that it can take place pretty much anywhere. as it turned out yesterday we ha a "stupid o’clock" start to drive up-to Gateshead, half way there, despite getting a blow out at 80 on the M1, the show still went on – albeit in the services!

Being able to "broadcast" from the services on the M1 brought back Thomas’s comments from the Weybridge event on Monday night, that with-in the next ten years most business will be conducted from mobile devices.

Thomas also spoke at length abuot "connetive-ness" and that the more connected you are, the more opportunity that flows towards you. As a result of theNTshow a lovely fellow by the name of  Bill Keenlyside (10 years on ecademy) followed us from ecademy – socialmediatribes.co.uk – theNTshow on twitter – then turned up at the event in Gateshead to chat with us in person!!

Some conclusions from yesterday:

1. It felt incredibly liberating to work in such a productive manner as to be able to broadcast my show from a service station while on my way to a speaking engagement. This could never happen in TV.
2. I am already talking to people about sponsoring theNTshow. Groundswell is an increasingly valuable commodity and it seems that others are willing to pay to leverage that.
3. With each broadcast of thNTshow we learn more. – it’s not as easy as you would have thought, but we have/are learned/learning.
4. We now see that Vanessa can take on the role of Producer, similar to TV but none-the-less important. What it takes to produce this is increasingly complex.
5. Social media event coverage will soon become a chargeble commodity/skill.
6. During this broadcast I acquired over 300 new followers!!! – and the chat continued after I officially signed off.
7. It was gratifying to see people in the conversation making connections with each other.
8. Although the Twitter only allows 140ch @thebookwright was able to include massive value in his answers through links.

It was also interesting that we introduced a new section reminiscent of "Desert Island Disks" called "Desert Island Sites" – if you had the web on a desert island, but could only have x3 sites, which ones would you choose and why?

Tom’s from yesterday were interesting:

1. Wikipedia 4 All Human Knowledge
2. Visual Thesaurus 4 All Words
3. Brainy Quotes 4 Inspiration

So onwards and up-wards: Next week we have the lovely <a href="http://twitter.com/pennypower">@pennypower</a> on the show, looking forward to that. 

So tune in Wednesday at 10.30am GMT!

The Nick Tadd show NO experts NO gurus, just like minds.              
 
Below you will find a transcript of the interview between @nicktadd and @thebookwright

note in reverse chronological order 

  RT @4_Walls: #thentshow @lifestyleonline asks Tom if he can unblock the gremlins 
on Twitter? : they will be a learning for the show’s future success  
 
  RT @nicktadd: #thentshow Tom thank you for letting us interview you today, it was a 
real pleasure. Sadly the M1 is calling : drive carefully  
   
  RT @4_Walls @nicktadd #theNTshow has been challenging today &#8208; burst tyre on M1, 
internet and #challenges : may it & you both run & run :&#8208;)  
     
  This #thentshow wud not have happened without @nicktadd @4_Walls 
@jackiewalker & @sarahjustsarah &#8208; thanks for playing all your parts  
   
  RT @nicktadd: #thentshow It seems to have created some conversation, what social 
media is all about : yes, connecting hearts, minds & souls  
   
  RT @4_Walls: #thentshow People tell me that they cannot think of anything to write
about in a blog! ideas? : go for a walk & look up !!  
   
  RT @nicktadd: #thentshow OK so as we bring the show to a close, have you enjoyed 
the experience? : Yes, you have hit on such a great concept  
   
  RT @DREAMWALLS: @RobertaWard mindmapping is brilliant&#8208;especially use of colour 
and diff shapes #thentshow : example here http://is.gd/4FKep  
   
  RT @4_Walls:#theNTshow Do you believe anyone has the ability to write a blog? : yes 
& don’t forget you can "blog" photos, art & music too!  
   
  RT @nicktadd: #thentshow on an island but you can only use x3 web sites&#8208;which ones 
& why?: Brainy Quotes 4 Inspiration http://is.gd/4FK1C  
   
  RT @nicktadd: #thentshow on an island but you can only use x3 web sites&#8208;which ones 
& why?: Visual Thesaurus 4 All Words http://is.gd/4FJWS  
   
  RT @nicktadd: #thentshow on an island with web access but you can only use x3 web 
sites&#8208;which ones & why?: Wikipedia 4 All Human Knowledge  
   
  RT @DREAMWALLS: #thentshow I’m dyslexic & get my writing mixed up, any tips? : 
learn to Mind Map & meditate & use this http://is.gd/4FJKZ  
   
  RT @Richard__White: #theNTshow Using a channeling process &#8208; is that ghost writing? 
: yes, I & others channel as the other person  
  
  RT @nicktadd: #thentshow where can people learn nested loops and metaphor 
allegory to help create good writing? Here http://is.gd/4FJBj  
 
  RT @JonnieJensen: #thentshow what’s the best way to use other peoples blog posts 
as the basis for my post? &#8208; Use KRM &#8208; http://is.gd/4FJxu  
   
  RT @JoyWebber: #theNTshow Tom how long do you spend on writing your daily blog: 
8:30 to 10:30 am each day 4 my creative time&#8208;not today tho!  
   
  RT @nicktadd: #thentshow how can you help writers create compelling content? 
Using metaphor, allegory & nested loops to entrance readers  
   
  RT @DREAMWALLS: How do you get a blog published? #thentshow : hire a good 
editor :&#8208;) or blog to a pre&#8208;defined structure & Book to RSS coming  
   
  RT @Edwardtudor: I struggle with writing blogs #thentshow : I blog with a structure & 
purpose so each blog cud be a chapter or a whole book  
   
  RT @nicktadd: #thentshow Agreed BUT it still take talent to write a good blog? : & 
always write from a reader&#8208;centric perspective (not ego)  
   
  RT @nicktadd: #thentshow Agreed BUT it still take talent to write a good blog? :by 
blogging daily it uses the "writing" parts of your brain  
   
  RT @4_Walls: RT @jackiewalker #thentshow what are the best social media platforms 
for authors? good example here http://is.gd/4FIAa 
   
  RT @nicktadd: #thentshow would you say that a blog is a good way to start a book? : 
No, it’s one of the BEST ways  
   
  RT @nicktadd: #thentshow so you can help Authors from conception through to self 
publication? & not just self&#8208;publication but as lit agent  
     
  RT @nicktadd: #thentshow so you can help Authors from conception through to self 
publication? : yes, the earlier in a project the better too  
 
  RT @jackiewalker: #thentshow what are the best social media platforms 4 authors : 
so many good communities listed here http://is.gd/4FIji  
     
  RT @nicktadd: #thentshow do you mentor authors through their writing on a one 2 
one basis? : yes 3 paths for writers here http://is.gd/4FI9l  
   
  RT @nicktadd: #thentshow how can you help people withwriters block? & here’s a 
Mind Map of Blocks contents &#8208; http://www.twitpic.com/n8vz2  
   
  RT @nicktadd: #thentshow how can you help people with there writers block? : new 
book just out http://bit.ly/4jkDQZ  
   
  RT @4_Walls: RT @jackiewalker #thentshow What do you feel is the most compelling 
reason authors should use social media? : it gets you known  
 
  RT @jackiewalker: #thentshow what advice do you give authors to get social media :
get a blog, blog @ least once a week, Twitter daily  
   
  RT @Richard__White: @nicktadd #thentshow Less done well makes it easy for reader 
to get the message : which is why 140 chars is so gud :&#8208;)  
   
  RT @jackiewalker: #thentshow Why authors should use social media: To build their 
Author Platform &#8208; http://www.twitpic.com/n8wjj  
   
  RT @nicktadd: #thentshow have you suffered writers block &#8208; yourself? @ am suffering 
#hashtag block right now !! & yes, it gets all writers  
   
  nicktadd #thentshow So tell us how that "@thebookwright" helps authors?: two ways 
&#8208; inspiring & unblocking &#8208; http://bit.ly/4jkDQZ  
   
  RT @SurreyLets: #thentshow Q: how easily is it to get flash fiction published? : using 
something like Blurb very easy : http://bit.ly/1341rG  
   
  RT @Richard__White: @nicktadd #thentshow Re less is more &#8208; it’s said that ‘less’ 
trivialises: Less inspires conciseness & cuts down waffle  
   
  RT @nicktadd #thentshow What are the applications for "flash fiction"? brilliant for 
getting rid of writer’s block & collaborative writing  
   
  RT @nicktadd: #thentshow what is flash fiction?! Something you write & publish 
quickly in as few words as possible &#8208; less being more  
  
  RT @nicktadd #thentshow what do you think you achieved by twittering Ermintrude? 
&#8208; some new sales & contacts & a new route 4 Flash Fiction  
   
  @nicktadd #thentshow &#8208; either fortunate or prescient, I also did a Twaudio version  
 
  RT @SurreyLets: #theNTshow : @thebookwright &#8208; have you had any work from 
twitter directly? yes an author called @sarahjustsarah  
   
  Yes @nicktadd I wrote it 3 years b4 Twitter came out & each "chapter" was less than 
140 chars so I tweeted it recently #thentshow  
   
  RT @nicktadd: #thentshow are you a fan of twitter? Not so much a fan as an advocate 
& user  
   
  RT @nicktadd: hi Nick, great honour to be here #thentshow  
   
  #thentshow on soonabout 2 hours ago  
   
  RT @nicktadd: morning all getting ready to chit chat with @nicktadd at 10.30 on 
twitter, you can follow the conversation at #thentshow 
 

Regards N

socialmediagraffiti.com