This video just goes to show the power of know me, like me, follow me … moreover it goes to show the "bell curve" of twitter in an obscure sort of way.

First there was one, un-noticed by most but interesting enough to video. He was alone for a while but had the faith … people looked on and were critical of him

Then someone joined him, converted by his passion and belief and in the fact that there might be something here and worth joining in with. Now people started to pay attention, although still not sure that it was the right thing … but the conversation started.

Then more and more appeared, until people were joining en-mass because it became clear that it was the right thing to do … critical mass was hit and now everyone was paying attention.

Then the masses suddenly realised they needed to get involved and the group grew exponentially!

This video shows the power of being a leader, standing out from the crowd, and how a small effort can produce a massive result, just like social media!

P.S I found this video via @marcuside, great person to follow, (Marcus Ide) for his original writing style and insights.
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Top 15 tweasons why you need to engage in social media – written in tweet form of 140 characters:

1. To future-proof your business, U need to recognise that younger generations are moving from social networking to social business networking.
2. In business, everything starts with a conversation.  Social media provides the tools and platforms to start those conversations
3. Business must increasingly react in real time.  The most recent results & updates are the most relevant to the shared interest community.
4. Google never forgets.  Build a “long tail” of having given value, provided excellent service and this will help people to trust you on-line.
5. Social media facilitates self-publication. “Think like a publisher, not a marketer.” – David Meerman Scott. http://bit.ly/yghC2  
6. Social media puts the world on a horizontal playing field where everyone has access to the same free tools, the same global audience.
7. Social media encourages relationships and advocacy. “New marketing is about the relationships, not the medium.” – Ben Grossman http://bit.ly/v18My          
8. Social media engagement develops a personal on-line brand, creating visibility and awareness on-line, and creating business exposure.  
9. “By creating compelling content, you can become a celebrity.” – Paul Gillin http://bit.ly/6HrLc                  
10. We are entering the era of the “linked economy”.  In the “linked” economy, a small effort is amplfied by the network.          
11. Social media engagement works on the law of increasing returns.     
12. Networks encourage and support the successful to be more successful and business can grow exponentially as a result.      
13. Twitter is set to be the biggest phenomenon EVER to hit the web.  If you’re not at the party, you’re missing out and not relevant. Thomas Power http://bit.ly/12OPvq
14. Social media engagement allows you to leverage other people’s time, expertise, and networks.       
15. Successful implementation of social media makes you the “go to” person for your area of expertise and the products/services you provide

For further training on the use of Web 2.0 and social media please – click here -

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