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	<title>socialmediagraffiti.com &#187; loyalty</title>
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		<title>Creating your own social media CRM system and loyalty programme &#8230;</title>
		<link>http://socialmediagraffiti.com/2009/07/creating-your-own-social-media-crm-system-and-loyalty-programme/</link>
		<comments>http://socialmediagraffiti.com/2009/07/creating-your-own-social-media-crm-system-and-loyalty-programme/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 11:02:13 +0000</pubDate>
		<dc:creator>nick</dc:creator>
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		<category><![CDATA[social media blogs]]></category>
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		<category><![CDATA[loyalty]]></category>

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		<description><![CDATA[&#160;
&#160;

If you think about it, customer loyalty schemes are very clever. I know that my wife Vanessa will search out a BP gas station just to collect a few extra Nectar points, ditto shopping in Sainsbury&#8217;s. But in reality, it is the company that benefits far more than the customer. However, the loyalty scheme keeps [...]]]></description>
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