Social Media Hands-on Day

1-day workshop -

Join Steve McNulty and Nick Tadd for a day of getting the most out of your computer in order to leverage the power of the social web, through hands-on and practical tuition.

 

SMO (Social Media Optimisation) can only happen if you optimise your work day. We have organised this day to show you the best use of your time on the social web and get the best out of your efforts on-line.

 

This day is based around the practical end of social media – to be precise the "how to" of the main web sites that you will be using on a day to day basis. "Tuning" your effort on these sites will take any confusion and, moreover, aggregate each "media impression" you make. Therefore, making you and your business more "find-able".

This day is for you if:

1. You want to learn how to use a rich text editor and add links and photographs to your content.
2. You want to learn profiles on social networking and media sites.
3. You want to learn how to add a photograph to your profile.
4. You want to learn how to add a photograph to an avatar.
5. You want to learn how to set up google reader.
6. You want to learn how to link your sites, so you only have to publish something once in order to distribute it to all of them.
7. You want to learn how to set up Seesmic ( for Twitter and FaceBook.
8. You want to learn how to embed video in your posts, blogs, website.
9. You want to set up: (including start to finish profiles)

• twitter
• you tube
• facebook
• google reader
• friendfeed
• flickr

This will take care of most of your on-line Social Media identities – words, pictures, video – and how to aggregate them all on the social web.

Sunday 11th April 2010 – Central London

Sunday 18th April 2010 – Central London

£140 plus VAT (£164.50)

Once you have paid please e-mail me with your preferred date. nicktadd@mac.com

 

 

 

 

I’ve worked it out.

Cognitive bias and chronological snobbery have a lot to answer for on the web.

Surely.

Or is it just plain old fear? Fear that there is change, fear that there isn’t change, or fear that you just don’t know.

Fear is a powerful thing. It’s also a marketer’s dream. Fear will have you booking on courses.  Fear will have you investing your "hard earned $$$$" in "get rich quick" schemes.  Fear will also allow yourself to believe in "experts" and "secrets".

Fear loves the crowd as the crowd feeds fear.  Your eyes see people "jumping on the bandwagon" and this creates fear, fear that you are missing out. You are told "book quickly, places going fast" and you reach for your credit card.  Fear is very blinding.

But now we have a solution.

This solution is so powerful that fear fears it, marketeers fear it, experts fear it, get rich quick schemes fear it – they fear it a great deal. This solution is so powerful that it has certain people in most communities quaking in their boots.  And with good reason.

This solution has politicians shaking and corporates too. It is making a mockery of "spin". It laughs in the face of "control". It mocks the "shiny suited salesmen" that are pictured sitting on Ferraris and Bentleys.

This solution is the solution to fear.

This solution allows you to go on courses. It also allows you to make investment decisions with peace.  It allows you to make decisions that are based on products and services that deliver tangible results in practice, not just in theory. It allows you to grow in thought process, it allows you to help and reach out, it allows you to be better.

And the solution is ….

The web can not only find "the solution",  it can also help you do your due diligence. Has the person you are putting your trust with been through the pain of learning, or do they just have a cognitive bias? Or are they just a chronological snob that dares to stare down at you because they might think of themselves as "advanced".?  The web will tell you.

The social web is an asset.  It’s not revolution:  merely evolution and for you it could be priceless.

But it must be used to "dig" not just "find".

Footnotes:

A cognitive bias is the human tendency to draw incorrect conclusions in certain circumstances based on cognitive factors rather than evidence.

Chronological snobbery, a term coined by friends C. S. Lewis and Owen Barfield, is a logical argument (and usually when thus termed, considered an outright fallacy) describing the erroneous argument that the thinking, art, or science of an earlier time is inherently inferior when compared to that of the present.

Regards

N