Remember the old days of going down the “social” … ? A place where the community could meet, interact, chat about things that matter to them, make new friends ….
Isn’t it an old cliche that more business gets done at the golf club, than in the board room?
More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. Peter Drucker
Well, now you have unlimited possibilities to be social with a global community.
The “social” is now on-line. Shared interest communities where, if you participate consistently, you get known, you get trusted, you get advocated. Word of mouth recommendation is always better than you saying you are the best. But that has become word of mouse!
Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. Johan Arndt
Think about social networking and social media.
- Social networking = collecting and sharing friends.
- Social media = collecting and sharing information.
Notice the two words that are common to both: social and sharing.
So, if you want to be successful in this brave new on-line world, might that give you a bit of hint of what you need to do?
Everything starts with a conversation. Never more so than in business. Social media participation allows you to have open and transparent conversations that can be viewed by millions in perpetuity. The law of increasing returns kicks in and you will most definitely benefit from that over time.
So be social and start conversations. It may not even be about your business! Share information. Who knows where the conversation could lead? One thing is for sure, the more someone gets to know you, the more likely they are to have a business transaction with you, or advocate you to others within their network.
Start the conversations on-line – hundreds of them – and then dilute them down to off-line meetings as relationships deepen. But always keep the “social” and the “sharing” at the forefront of your mind.
The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own. Bob Burg
A great way to be social and share information is via Twitter, but many people struggle to understand how to build a Twitter following that can help them connect with relevant people. This will be the focus of our half day Twitter training and creative netwalk in the Surrey Hills on 5th August. You can book your place here.
And after the walk, we’ll all be sharing a glass of Pimm’s and networking to help and support each other’s businesses and Twitter campaigns. What could be more social than that?