Top 15 tweasons why you need to engage in social media – written in tweet form of 140 characters:

1. To future-proof your business, U need to recognise that younger generations are moving from social networking to social business networking.
2. In business, everything starts with a conversation.  Social media provides the tools and platforms to start those conversations
3. Business must increasingly react in real time.  The most recent results & updates are the most relevant to the shared interest community.
4. Google never forgets.  Build a “long tail” of having given value, provided excellent service and this will help people to trust you on-line.
5. Social media facilitates self-publication. “Think like a publisher, not a marketer.” – David Meerman Scott. http://bit.ly/yghC2  
6. Social media puts the world on a horizontal playing field where everyone has access to the same free tools, the same global audience.
7. Social media encourages relationships and advocacy. “New marketing is about the relationships, not the medium.” – Ben Grossman http://bit.ly/v18My          
8. Social media engagement develops a personal on-line brand, creating visibility and awareness on-line, and creating business exposure.  
9. “By creating compelling content, you can become a celebrity.” – Paul Gillin http://bit.ly/6HrLc                  
10. We are entering the era of the “linked economy”.  In the “linked” economy, a small effort is amplfied by the network.          
11. Social media engagement works on the law of increasing returns.     
12. Networks encourage and support the successful to be more successful and business can grow exponentially as a result.      
13. Twitter is set to be the biggest phenomenon EVER to hit the web.  If you’re not at the party, you’re missing out and not relevant. Thomas Power http://bit.ly/12OPvq
14. Social media engagement allows you to leverage other people’s time, expertise, and networks.       
15. Successful implementation of social media makes you the “go to” person for your area of expertise and the products/services you provide

For further training on the use of Web 2.0 and social media please – click here -

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