The social web is now integrated into every aspect of daily life. For companies, it is fast becoming a critical arena for brand recognition, brand reputation and business development and exposure. I
Traditionally, sale transactions have been identified as either Business to Business (B to B) or Business to Consumer (B to C). Now the social web opens up an entirely new business exposure channel: Consumer to Consumer (C to C).
Statistics suggest that only 14% of people trust advertisements, whereas 78% of people trust friend/peer/or community recommendation or referral. This is evident in the increasing use of peer to peer review sites and of recommendations and referrals being sought and offered via social media platforms such as Facebook and Twitter, and aggregated via other social platforms. It has always been said that "the best marketing is a satisied customer with a big mouth", and now the social web allows this to be aggregated to a global audience – except now it is truly ‘world of mouth’!
Correct on-line strategy and engagement can result in a company building an army of advocates who spread positive feedback into multiple networks. A company can become known as the "go to" company for the product or service that they provide.
No one can control the social web and this makes it crucial that a company implements their social strategy in line with how well they wish to influence the conversations regarding their brand.
At Social Media Graffiti we have been involved in the online world for fifteen years and we specialise in supporting companies across the total social web life-cycle, providing services from in-depth social web brand audits through to maintaining your brand’s influence across your entire on-line presence and participation.
Husband and wife duo, Vanessa and Nick are co-founders of Property Tribes forum, the U.K.'s most thriving and active Landlord and investor community with over 1,000 members and a huge turn-over of content and discussion.
To find out how we can help you to achieve your social web objectives please contact us by any of the following methods……
Click here to read more.
Tel: (Office) +44 1483 685052
Nick: (Mobile) +44 7918 684602
Steve: (Mobile) +44 7545 855324
Vanessa: (Mobile) +44 7767 370429