We offer training, consultancy, coaching and implementation services in each of your social web research elements.

 

We offer seminars and workshops to help you understand the Social Web and how it can help you grow your business. These educational modules are targeted at companies starting to use Social Media either for the first time or for the first time with a cohesive strategy.

 

These modules are offered on an open basis and can also be run in-house for clients who wish the education process to be closely targeted to their sector and product/service set.

 

 

 

We help you identify some relevant social web platforms and networks to start your listening process. Once you have a general idea of how to listen the easiest, quickest and least costly way to listen in full to the total Social Web is to carry out a brand audit. This can be a complete brand audit or one on a small targeted area of your business.

 

We do this using one of the industry standard social media monitoring software packages.

 

This audit will enable you to understand how the social web speaks, the volume of conversations and their tonality

 

 

Using the results of the brand audit and our knowledge of how to interpret them we provide a complete view of how much you are being talked about, what share of the conversations you have in your market, the tone of the conversations, the sentiment toward you, the demography, the geographical spread and other interesting data.

 

Having this accurate information enables you to understand how the social web sees you. But this is only part of the picture.

 

Knowing how the social web sees you compared to your competition is a really meaningful insight. Our social web brand audit skills provide you with a complete competitor comparative analysis across voice volume levels, share of voice, demography, geography, timelines, tonality and sentiment.

 

This enables you to know all about your competitor’s social web engagement success.

 

We work with you to identify where your brand’s current strength lies in the online world and we help you identify how to consolidate this going forward

 

From the above elements of research we define what online assets and liabilities you have now, where each one sits, its strengths and weaknesses and potential ways for developing an increase in their positive effect on your brand.

 

 

Talk to us here about our Social Web Research services…….click here.