Services
Success in engaging with Social Web is having something interesting to say, getting it in the right place and having it found, trusted, followed and getting your customers building your business for you. It can be broken down into five life-cycle elements:
· Research
· Strategy
· Design
You can click on any of the following topic buttons to find out in more depth about our services relevant to that part of the life-cycle. Our services cover every element from advice and guidance through to undertaking a complete project on your behalf. We offer training for each element and this can be found in our dedicated Training section.
Research
- Understanding the Social Web
- Listening to the current conversations
- Knowing how the Social Web sees you
- Competitor comparative analysis
- Identifying existing brand strength
- Mapping what you have now and where you are now
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Strategy
- Setting down where you are and where you want to be
- Defining the elements of your brand presence
- Identifying how to get where you want to be
- Estimating the resource and time needs
- Creating the plan for success
click here to read moreDesign
- Creating an integrated and consistent presence design across online elements
- Migrating existing brand strength to Social Media campaigns
- Designing creative campaign entrees to the target findable locations
- Evaluating proof of concept campaigns and fine-tuning
- Developing creative campaigns to maximise visibility without broadcasting
click here to read moreEngagement
- Implementing your design in line with the planned stages
- Testing the campaign for critical success factors and key performance indicators
- Feedback, review and fine-tuning of campaign to maximise positive return
- Tactical changes as required to meet market need
- Monitoring of results and feedback into continual improvement process
click here to read moreContinuous Improvement
- Identifying areas to improve
- Implementing LEAN techniques to reduce cost or time to delivery
- Identifying campaigns to meet new trends, platforms and competitor tactics
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