… and there isn’t.

My reason for saying this is how can you measure talking?

Yes you can measure it posthumously (you can do that with everything which is not rocket science) but to do that you must have done it in the first place … and there’s the rub.

More about that in a minute.

likeminds.org

Last Friday we (Vanessa and I) had the pleasure to attend and be on the panel at the inaugural “Like Minds” event in Exeter. This event was one of the only events I have ever attended that was about social media, not the engines that fuel it. Refreshing.

The title of the event was “measuring social media and making it sustainable”.  the aim of the occasion was to start the exploration of social media and to enthuse the use of it.

Clearly the topic is too large to cover in one afternoon, however, the points it threw up were priceless – moreover the next event will be even better as IMHO “Like Minds” has gone beyond the banality of “event/s” more into a way of being.

We are all aware of the importance of the web and how it is taking over the way we act, interact and react, I’m sure I don’t need to cover that again here. However, what the event did do was throw up the questions at a base level – and that’s a good thing. My reason for this is there was not one single “social media guru” in the building. How refreshing was that?!?! So the points raised were non convoluted or elitist.

On that note, here’s a video of our view …

We start with the basics. Social media has nothing to do with twitter, facebook, social networks etc, as much as talking has nothing to do with a piece of chalk, or a pen or a phone.

The act of having a conversation is, by default, sharing information via opinion, fact, argument etc – social media is no different. However, we can still have the conversation (sharing of information) via writing or a phone and the same can be said of social media, which in this instance is via the web and it’s various media.

So you can see that, based on the above, seeking the ROI in social media is no different than seeking the ROI in talking: which you can’t do – only posthumously.

R.I.P R.O.I in social media.

What came out of the afternoon was more important than arguing the toss over titles, the reality is that you can only measure it if you have done it in the first place – and this is key.

Point 1: Start.

Point 2: Measure.

As with any form of communication there are different ways that you can deliver – not all of them work all of us but we can learn from them.

Take social media in the web world as a party. If we walked into a party and started shouting at people “I am the best person and I have the best product” I’m not entirely sure that you will win many friends. However, by going to a party and enjoying yourself, sharing , being helpful having fun, then relationships are built and trust can be nurtured.

People will find out what you do for a living hence “what do you do?” being one of the most frequently asked questions. People that have used your services will tell other people that you are good at what you do, this may encourage those people to use your services – this will prove more useful than shouting at people.

I was once talking to a bunch of salesmen at an event, and I asked them “how many times do you speak to someone before you get the sale?” – “seven times” was the average answer. “So what were the other six visits for?” I asked, “so they could get to know you” was the reply.

So in essence the first six visits were there to form a social bond, which is no different to using the “on-line” methods. Interesting. Moreover, I would argue that the on-line method is cheaper both in time and finance – AND can be measured more easily.

… be under no illusion this is not for everyone – yet. And I’m sure there will be an awful lot of opinion to come out of this – you know what? Brilliant, bring it on, there was not a single person there on Friday that would have it any other way and that ids why Like Minds is a winner and always will be.

… and that’s another thing stop worrying about what you are going to say on the various platforms. The average human being uses (depending on what web site you believe) anywhere between 3,000 and 8,000 words a day and , lets face it, you don’t get up in the morning and say “what shall I say today?” now do you? You just do it anyway, and that’s social media.

Hashtag: #likeminds
Twitter: @alikeminds
Web: likeminds.org

Trey Pennington, Scott Gould, Nick Tadd at Like Minds Oct 09

Vanessa Warwick on the panel at Like Minds

N

   socialmediagraffiti.com
 

 

As I write this I’m cruising at an altitude 23K feet and at a speed of 427 mph, so you’ll forgive me if I say that I’m glad this machine does not turn off – well not right now anyway .

But the internet does not and, therefore, neither does the web – I would argue that the internet is the only machine man has ever built that has never broken down and never will because it can’t – and this is fundamental.

So based on that a few things have been whizzing through my mind whilst being horizontal in the sun with a few Mojito’s.

I’m on my way back from Malta after a good few days off and a few things have triggered some thought’s whilst I have been away.

Firstly I was getting told off for twittering and that I was on holiday and that I shouldn’t be engaged in work – I’m not sure what this means? "Twitter will still be there when you get back" they said, "I take it you have a floating lap-top" they concluded. I can understand that, when on holiday, you should refrain from work-orientated stuff, after all you are on holiday – but when has twitter ever been about work?

Surely twitter and/or social media/networks on the web are a means of having conversations: really it’s no different to a phone. When you’re on holiday do you stop using a phone? And yet a phone can be used for work and social activities, therefore, why not the web and it’s various tools?

I know that to some people that it is work, but in my mind that goes against the reason why we use it in the first place – as a means of conversation. To just think of it as work means that, by default, you are wanting to create solely work-related conversation, and I’m not convinced that that is the right reason. In my mind the dialogue should be a social one, hence social media, not work conversation media – bearing that in mind why wouldn’t I twitter whilst sitting on the beach?

… and before anyone say’s "you’re just trying to convince yourself Nick" ask yourself this "why would I need to?" – after all it’s my holiday.

… and that’s another thing.

Last week Google announced that it’s search engine will now include forum topics and answers in its search database – click here -. This is interesting, for a number of reasons.

Firstly, and this could have a lot to do with the advent of "real time", Google appears to be including the minutea. What I mean by this is "Forum data" – a huge data-bank of information/discussion/opinion and reasoning. Just think about all the topics of information there are hidden in the data-banks of forums – a real treasure chest of "stuff".

(Moreover, I think they are planning to start searching in the invaluable database of "real time" : real time meaning that enormous, and growing, pile of stuff from Twitter, Facebook and Friendfeed. As we speak, Google offers up 31 billion searches per month from blogs and Websites in the main – how many more can we add to that if you include searches via "real time"? Also how much better would the results be?

My reason for bringing this up, after reading what Google was up to, was that, as some of you know we (Vanessa and I) run one of the busiest property forums in the UK at the moment Property Tribes and as forum owner’s we have had very strict guideline to how our forum is "led".

At this point I must say that the forum was started by me but I don’t own it, it’s the community that owns it, but as the "starter of the forum" I have to "moderate the forum" – on that note, I lead it with the web in mind and it’s future and how we should harness it.

On that subject, some "issues" have cropped up. In the main, and this is why I like forums, Google never forgets – and now it forgets less and less, so forums are great places to "show case" your ability both in method and product.

In the world of property, it’s fair to say that there are a number of, how shall we say, undesirables "schysters" maybe (I’m sure all industries have them). It is also true that they appear on forums, mainly to broadcast their product in a monologue diatribe, certainly not to engage in a dialogue. However, of late, we have seen increasing "angst" against these companies – and the noise level is increasing both in calm conversation as well as heated – it would seem, therefore, that the model they use is defunct (and in my mind always has been).

My point is this: on a number of occasions I have been threatened, by legal action, as the forum owner to remove such threads (this would be a great debate as another blog topic: Who do you go after the forum owner, the poster or the hosting company?)

Here’s the rub: Why would these companies want the thread removed – if they believe in their product, they should not need to.

By removing the thread you are forcing me (as the forum owner) to explain why I did it. Therefore, if I write "thread removed due to legal threats from blah blah blah" this is not sending a good message out about "blah blah blah". If the jungle drums are stating that "blah blah blah" is an untrustworthy company, and they are appearing on many forums and being commented on by many bitter people, then by forcibly removing the thread/s is/are causing even more havoc for them – and from what I can gather, it is.

Google never forgets and neither does its cache, so even removing the content does not rub it clean.

So it would seem that the web in it’s latest evolution can give us the ability to comment on "stuff" – in this instance someones product/service. Don’t you think that this is great for us all?

For the consumer it’s because we can make informed decisions on products and services that will not let us down. But also the companies that are on the receiving end of a "kicking" as it gives them the ability to "put things right" if they have nothing to hide from – and if they can’t it’s because their product was sh*te, so then there’s a lesson to all of us – don’t have sh*te products.

The web dictates transparency and no lawyer can over turn that one.

Most companies have a "bottom line" and so if they want their "bottom line" to improve then what they need to do is "get their ducks in a line" and "run this one up the flag pole" – don’t sell sh*ite (products or services).

By doing this you will improve you bottom line by not spending out on defending yourself as you won’t need to (you will be selling people what they need not what you want them to have). Also you will be able to embrace the web as you won’t need to control that either. The end result is you make more money, the customer gets satisfaction, no one needs to get threatened and I can advocate your product as a forum owner.

Quite simple really, the only ones that lose are the lawyers, so please forgive me if I don’t lose any sleep over that – the rest of us win.

As it happens, I advised the said company/s above to "get on the threads and tell engage with the community to resolve issues",  but it fell on deaf ears – or rather they fully understood what I was saying and thought they could control the situation by issuing threats but could not see the long term damage that they were causing for themselves.   I question who would buy a product from someone who has a history of legal threats, poor customer relations, and terrible word of mouth, backed up by a whole litany of on-line evidence.

You can’t turn off the internet.

Regards N

 

socialmediagraffiti.com