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#theNTshow Wednesday 11th November 2009 @ces_creatively & @jayloftus


 

 

Great show today, talking about on-line branding and the importance of it.

Ces and Jay run a cool company called Creatively Minded and they deal with all aspects of branding but are increasingly dealing with "on-line" identity.

Creating an on-line identity is as important as being on-line it-self. Creating "noise" on-line is one thing but having a brand that goes with it is something else. People are increasingly associating logo/s with content so you have to get it right.

Below you will find the last 50 tweets from the show, BUT, you can see the whole show here on the "live" TweetChat. Click on the logo below.

 

Regards N

  

socialmediagraffiti.com

 

 

DREAMWALLS: @Ces_Creatively #thentshow http://bit.ly/Bph50 you really are a tower of strength and I salute you and Jay highly x

about 2 minutes ago

DREAMWALLS: @Ces_Creatively #thentshow http://bit.ly/Bph50 what amazing journey you have been on Ces, I felt empathy reading about Aarlonzo.

about 3 minutes ago

Ces_Creatively: @DREAMWALLS #theNTshow this is what most of my clients ask for. a way to enhance how they communicate who they are and what makes them tick

about 5 minutes ago

Ces_Creatively: @DREAMWALLS #theNTshow I believe strongly in being open/ supportive/ engaging through blending your biz brand/story with personality

about 6 minutes ago

JayLoftus: For all of you that are watching #theNTshow @Ces_Creatively is offering 10% discount off your branding. Tweet "OFFER" to @Ces_Creatively

about 6 minutes ago

JayLoftus: @DREAMWALLS #theNTshow yes we have general packages but we pride ourselves on our bespoke package where we can tailor make to suit budget

about 7 minutes ago

Ces_Creatively: @DREAMWALLS #theNTshow you can read my social media story is here http://bit.ly/Bph50 and since then I hav bn helping people brand online

about 8 minutes ago

nicktadd: RT @DREAMWALLS @Ces_Creatively #thentshow not sure if you received my questions earlier, but I did ask how you got into online branding?

about 10 minutes ago

JayLoftus: RT @Ces_Creatively: I worked with @joywebber to create the balanced world brand image #theNTshow http://twitpic.com/ovo67

about 11 minutes ago

Ces_Creatively: @DREAMWALLS #theNTshow I am sorry if your questions were missed, it was a challenge to keep up with so many great questions

about 12 minutes ago

DREAMWALLS: @Ces_Creatively #thentshow not sure if you received my questions earlier, but I did ask how you got into online branding?

about 18 minutes ago

Ces_Creatively: RT @nicktadd: see you all next week on #theNTshow @Ces_Creatively and I will be here to answer questions about on-line branding all day.

about 23 minutes ago

JayLoftus: @NickTadd @4_Walls thank you for inviting us as guests on #theNTshow we have really enjoyed it

about 23 minutes ago

Ces_Creatively: RT @jamesdearsley: Well done @ces_creatively and @nicktadd the #theNTshow was great this week. and certainly moving in the right direction

about 24 minutes ago

Ces_Creatively: RT @4_Walls: another fab edition of #theNTshow with @nicktadd @ces_creatively @jayloftus … GREAT content from all involved!

about 24 minutes ago

Ces_Creatively: RT @4_Walls: speaking to @joywebber abt how delighted she is with her twitter background designed for her by @ces_creatively #theNTshow

about 25 minutes ago

Ces_Creatively: Personal Branding – #theNTShow @ces_creatively is offering 10% discount for personal brandin.. http://bit.ly/3ovdjM

about 25 minutes ago

Ces_Creatively: RT @4_Walls: LOVED this blog by @ces_creatively http://bit.ly/1Hnevj Great read … #theNTshow //thanks

about 26 minutes ago

4_Walls: LOVED this blog by @ces_creatively http://bit.ly/1Hnevj Great read … #theNTshow

about 28 minutes ago

JayLoftus: RT @Ces_Creatively: we love supporting great brands. apply to be featured in the @sme_brandnews #theNTshow http://bit.ly/2iqhOj

about 31 minutes ago

JayLoftus: RT @Ces_Creatively: #theNTshow the future of branding and business has firm roots online

about 32 minutes ago

4_Walls: Congratulations to @ecokitchens for winning the free twitterback from @ces_creatively on #theNTshow this morning!

about 32 minutes ago

LifestyleOnline: Thanks x @Ces_Creatively @LifestyleOnline uses smile images/you tube clips to help engage social media #smiles #theNTshow ;~)

about 32 minutes ago

vandenbel: OpenNetworkers.info: Myebook – what the hell is social media – nick tadd and warren cass: #theNTshow i have a free e-boo http://url4.eu/jUy6

about 33 minutes ago

4_Walls: http://socialmediatribes.co.uk Forum is the home of #theNTshow . Forum dedicated to social media learning, excellence, & innovation.

about 33 minutes ago

JayLoftus: RT @Ces_Creatively: #theNTshow a personal id on SM will really help you engage with people and build your brand

about 34 minutes ago

4_Walls: Just speaking to @joywebber about how delighted she is with her twitter background designed for her by @ces_creatively #theNTshow

about 37 minutes ago

ecokitchens: @DanKnowlson Dan the show is each Wednesday, first one I have done and excellent be there next week! #thentshow

about 38 minutes ago

Ces_Creatively: RT @4_Walls: #theNTShow @ces_creatively is offering 10% discount for personal branding. Tweet "OFFER" to her to take advantage.

about 39 minutes ago

4_Walls: #theNTShow @ces_creatively is offering 10% discount for personal branding. Tweet "OFFER" to her to take advantage.

about 40 minutes ago

DanKnowlson: RT @Ces_Creatively: #theNTshow congratulations to @ecokitchens you have won a free twitterback! // aw I must of missed that comp

about 41 minutes ago

taxhelpukcom: RT @Ces_Creatively @taxhelpukcom uses follow buttons and signature blocks branded to stand out too #theNTshow < Thanks Ces

about 42 minutes ago

nicktadd: RT @JGailNelson: RT @Ces_Creatively Get my branding to stand out online ebook free here #theNTshow http://bit.ly/1xRwiK

about 42 minutes ago

nicktadd: RT @Ces_Creatively: You can see examples of branding for twitterbacks here http://bit.ly/4BxJbQ #theNTshow

about 43 minutes ago

ecokitchens: RT @Ces_Creatively: @ecokitchens We are sponsoring Pledge Ethical Business Award WIN £5,000 worth branding #theNTshow http://bit.ly/fnE7V

about 43 minutes ago

jamesdearsley: @nicktadd #theNTshow Well worth the effort though I am sure. Your brand must be getting larger by the week! Best wishes. James

about 43 minutes ago

4_Walls: RT @PoppySupport Thank you all for observing #2minutesilence & raising awareness. We must always remember ..we must never forget #theNTshow

about 44 minutes ago

JGailNelson: RT @Ces_Creatively Get my branding to stand out online ebook free here #theNTshow http://bit.ly/1xRwiK

about 44 minutes ago

Ces_Creatively: You can see examples of branding for twitterbacks here http://bit.ly/4BxJbQ #theNTshow

about 44 minutes ago

nicktadd: @jamesdearsley #theNTshow thanks James, yes it’s getting better and easier every week.

about 45 minutes ago

Ces_Creatively: @NickTadd @4_Walls thank you for inviting us as guests on #theNTshow we have really enjoyed it

about 45 minutes ago

4_Walls: Just finished producing another fab edition of #theNTshow with @nicktadd @ces_creatively @jayloftus … GREAT content from all involved!

about 45 minutes ago

JayLoftus: RT @ecokitchens: @nicktadd Nick this week is just getting better and better Thank you! :) #thentshow

about 45 minutes ago

Ces_Creatively: @ecokitchens We are sponsoring Pledge Ethical Business Award WIN £5,000 worth branding #theNTshow http://bit.ly/fnE7V

about 46 minutes ago

JayLoftus: RT @nicktadd: see you all next week on #theNTshow , @Ces_Creatively & I will be here to answer your questions about on-line branding all day.

about 46 minutes ago

JayLoftus: RT @nicktadd: #theNTshow i have a free e-book about social media and the web here http://bit.ly/hG8nH

about 46 minutes ago

jamesdearsley: Well done @ces_creatively and @nicktadd the #theNTshow was great this week. and certainly moving in the right direction

about 46 minutes ago

nicktadd: see you all next week on #theNTshow , but @Ces_Creatively and I will be here to answer your questions about on-line branding all day.

about 46 minutes ago

Ces_Creatively: RT @nicktadd: #theNTshow i have a free e-book about social media and the web here http://bit.ly/hG8nH

about 47 minutes ago

Ces_Creatively: Get my branding to stand out online ebook free here #theNTshow http://http://bit.ly/1xRwiK

about 47 minutes ago

ecokitchens: @nicktadd Nick this week is just getting better and better Thank you! :) #thentshow

about 47 minutes ago

Ces_Creatively: #theNTshow remember to follow me and ask any brand image / social media id questions

about 47 minutes ago

nicktadd: #theNTshow i have a free e-book about social media and the web here http://bit.ly/hG8nH

about 48 minutes ago

JayLoftus: RT @Ces_Creatively: #theNTshow thank you all so much for taking part and all your RT it has been great!

about 48 minutes ago

Ces_Creatively: #theNTshow thank you all so much for taking part and all your RT it has been great!

about 49 minutes ago

nicktadd: #theNTshow @ecokitchens congratulations Tim, you won.

about 49 minutes ago

JGailNelson: RT @Ces_Creatively #theNTshow congrats to @ecokitchens you have won a free twitterback! make sure you are following me for a DM abt it

about 50 minutes ago

JayLoftus: RT @nicktadd: #theNTshow thankyou for watching the show, you can see the home of the show here http://bit.ly/3loeuu

about 50 minutes ago

ecokitchens: @Ces_Creatively wow thank you so much, that has really just made my day :) #thentshow

about 51 minutes ago

Edwardtudor: Ces_Creatively @Edwardtudor #theNTshow I have chacked and I am following you.

about 51 minutes ago

DiannaBonner: RT @Ces_Creatively: You can sign up for free branding tips + see @DiannaBonner a great brand featured next #theNTshow http://bit.ly/2iqhOj

about 53 minutes ago

nicktadd: #theNTshow thankyou for watching the show, you can see the home of the show here http://bit.ly/3loeuu

about 53 minutes ago

Ces_Creatively: @Edwardtudor #theNTshow make sure you are following me for a DM abt it

about 55 minutes ago

Ces_Creatively: @Edwardtudor #theNTshow congratulations I would like to give you a free twitterback too for overcoming tech fear

about 56 minutes ago

LifestyleOnline: RT @Ces_Creatively #theNTshow congratulations to @ecokitchens you have won a free twitterback! make sure you are following me 4 a DM abt it

about 57 minutes ago

nicktadd: @Ces_Creatively #theNTshow congratulations to @ecokitchens you have won a free twitterback! make sure you are following me for a DM abt it

about 57 minutes ago

JayLoftus: RT @Ces_Creatively: #theNTshow congratulations @ecokitchens you have won a free twitterback! make sure you are following me for a DM abt it

about 57 minutes ago

Ces_Creatively: #theNTshow congratulations to @ecokitchens you have won a free twitterback! make sure you are following me for a DM abt it

about 58 minutes ago

JayLoftus: #theNTshow OK so we’ll wind the show down now BUT the hashtag will be there so keep your branding questions coming into @Ces_Creatively

about an hour ago

managerservices: RT Huge thanks to @JayLoftus, @Ces_Creatively, @NickTadd for an enjoyable and informative #theNTshow ! Also great to meet some new peeps :)

about an hour ago

Edwardtudor: RT carolinebosher Huge thanks to @JayLoftus, @Ces_Creatively, @NickTadd for an enjoyable and informative #theNTshow !

about an hour ago

ecokitchens: That was my first experience of the show, learnt a lot and a lot to think about, thank you to everyone. have a great day #thentshow

about an hour ago

carolinebosher: Huge thanks to @JayLoftus, @Ces_Creatively, @NickTadd for an enjoyable and informative #theNTshow ! Also great to meet some new peeps :)

about an hour ago

MatthewGingell: @nicktadd #theNTshow great show thanks

about an hour ago

nicktadd: #theNtshow Thank you to all for your questions, so now onto the competition winner?

about an hour ago

JayLoftus: RT @jamesdearsley: #theNTshow I like that @nicktadd and I completely agree "blog=backbone" I second that our traffic has greatly increased

about an hour ago

nicktadd: #theNtshow OK so we’ll wind the show down now BUT the hashtag will be there so keep your branding questions coming into @Ces_Creatively

about an hour ago

jamesdearsley: #theNTshow I like that @nicktadd and I completely agree "blog=backbone"

about an hour ago

JayLoftus: RT @Ces_Creatively: #theNTshow can only generalise answers in tweets – for individual advice please DM me ces@creativelyminded.co.uk

about an hour ago

nicktadd: @Edwardtudor support your local dinosaur LOL that’s brilliant Edward, that should be a hashtag. #theNTshow

about an hour ago

Edwardtudor: Ces_Creatively #theNTshow – like transformers – Real electrical or the kids toy?

about an hour ago

JayLoftus: RT @Ces_Creatively: #theNTshow happy to discuss brand with anyone. is more to it than meets the eye – like transformers :)

about an hour ago

Ces_Creatively: #theNTshow can only generalise answers in tweets – for individual advice please DM me ces@creativelyminded.co.uk

about an hour ago

Ces_Creatively: #theNTshow happy to discuss brand with anyone. is more to it than meets the eye – like transformers :)

about an hour ago

Edwardtudor: Ces_Creatively #theNTshow Support your local dinosaur. I can see that there are benefits but it’s getting to them I am struggling with!

about an hour ago

nicktadd: #theNTshow @Ces_Creatively so your desert island sites are Twitter, YouTube and Facebook.

about an hour ago

nicktadd: @Edwardtudor a desert site is like desert island discs where you are only allowed 3 sites or tunes for the disks #theNTshow

about an hour ago

Ces_Creatively: @darrenwingfield #theNTshow not easy to get people past tech fear but is poss. sure @NickTadd cud help

about an hour ago

JayLoftus: RT @Ces_Creatively: You can sign up for free branding tips + see @DiannaBonner a great brand featured next #theNTshow http://bit.ly/2iqhOj

about an hour ago

JayLoftus: RT @cherriessports: thanks for my introduction to the world of tweetchat #theNTshow // your welcome glad you can join us

about an hour ago

Ces_Creatively: @darrenwingfield #theNTshow focus on wud they like great contacts, share, learn emotional financial wealth etc

about an hour ago

Ces_Creatively: @darrenwingfield #theNTshow dinosaurs of tech hav tech fear nd to get their focus on benefits not the tool(tech)

about an hour ago

JayLoftus: RT @Brandaspect:very much agreed as long as subbrands have a level of consistency to the parent they still remain individual #theNTshow

about an hour ago

Edwardtudor: Ces_Creatively #theNTshow DesertSites What is a desertsite?

about an hour ago

DaveClarke: RT @nicktadd: Just so you know I’m twittering from #theNTshow talking to @Ces_Creatively & @JayLoftus about branding. http://bit.ly/ZKeAo

about an hour ago

JayLoftus: Pacific Poker 2 play away the time. Twitter to keep intouch with you fine tweeps. #Ecademy as that feels like home away from home #theNTshow

about an hour ago

jackiewalker: RT @nicktadd: Just so you know I’m twittering from #theNTshow talking to @Ces_Creatively & @JayLoftus about branding. http://bit.ly/ZKeAo

about an hour ago

Ces_Creatively: #theNTshow DesertSites facebook to see and message friends

about an hour ago

nicktadd: Just so you know I’m twittering from #theNTshow talking to @Ces_Creatively & @JayLoftus about branding. http://bit.ly/ZKeAo

about an hour ago

Ces_Creatively: #theNTshow DesertSites youtube can be entertained with music comedy and share it

about an hour ago
 
 

 

 

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Posted in sidebar, thentshow by nick / November 11th, 2009 / View Comments

I don’t like the tone of that e-mail ….


Question: When has e-mail ever had a tone?
 
Music has a tone but words can’t.


 
Words can express, but tone, in the written format, can only be “intonation”. In reality we infer the tone of literary dialogue i.e. we hear the delivery in our mind’s ‘ear’ as clearly as we hear it in reality when taking part in a dialogue ourselves.
 
Tone is perhaps applied more widely in an almost metaphoric sense to convey a whole attitude.
 
But with the best will in the world, if the person reading your prose has just "got out of bed on the wrong side" they will probably mis-read what you are saying as the dialogue they are partaking in contains pain and upset.
 
It’s easy when you are "face-to-face" with someone, you can see the "intonation" through body language. But on the web we can’t.
 
This is probably why there is so much bickering on forums.
 
Online branding. Rhetoric.
 
In the web world, rhetoric is key as this defines your brand. Using the three arts to persuade -  logos, pathos and ethos.  (Clearly we also need to  take into consideration grammar, spelling and dialectic to boot, but these are not an art (arguably dialectic might be but I would argue that it is more method than art)).
 
Rhetoric defines your argument or point and in turn this defines you. Coupled with a visual rhetoric in the form of a logo, this defines your brand.
 
And on line your "logo" forms the missing link to body language.
 
Over a period of time association of logo’s to content is given – but this has to be earned.
 
Some people are jolly, some are bitter, some are content rich, some are business-like, some are social, some are "mad as hatters" and some are irreverent. But all are developed over time with their on-line brand that can be easily spotted by, and identified with, their logo.
 
You, therefore, make your choice. And, by making your choice based on that,  the "tone" or "intonation" can be pre determined and, therefore, not mis-read.
 
The interesting thing about logo’s?  You can’t just "dump" a pretty picture on yourself and say "there you go, that’s me, that is" – it’s not quite that easy.
 
It’s no different than a suit.
 
Two people can wear a suit and yet one will look like a bag of potatoes with a belt in the middle and the other one will look sharp. This is because the one that looked sharp chose the correct suit to "suit him". The other one just bought a suit because he was told that’s what he needed to do, or he didn’t realise he needed to dress well to stand out from all the others wearing the same suit.


 
"Crafting" a logo as part of your brand is a skilled job, much like a Saville Row tailor. A tailor is to cloth as a good designer is to illustrator – but the craftsman needs to know YOU before he/she can create.
 
And for the craftsman to create, you need to know yourself and be happy with it.  If you are miserable then, that will be your brand for a long time, it will stay with Google indefinitely and by association any logo you have will be associated with you and what you stand for.
 
If you have a poor brand then here is some good news.  I will never be able to mis-read any tone in your writing as I won’t read it in the first place.
 
Tomorrow at 10.30 a.m.  I will be interviewing Ces and Jay from Creatively Minded Design on #theNTShow on Twitter. These guys are "Tailors", they can craft your logo to suit your brand, I urge you to talk to them.
 
Tomorrow we will be discussing the importance of your logo to suit your brand and the placement and execution.
 
Logos are important, they define you.
 
So, ask yourself, when it comes to your on-line brand, are you haute couture or "off the peg"?

You can follow the show here on Tweet Chat.

Regards N

 

socialmediagraffiti.com

 

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Posted in main page, social media blogs, thentshow by nick / November 10th, 2009 / View Comments
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