How to create great web video content – next course date: 20th March (6th March fully booked)

 

• Discover how video web content “humanises” your business and facilitates people getting to know you and trust you.
• Discover how this can drastically shorten the sales cycle!
• Find out how to link topical items and issues in the news to your area of expertise.
• Discover how being “social” with no business angle gains you new contacts and clients.
• Learn how to think laterally to see content in everything you do.
• Learn how to be your own evangelist and share your passion for what you do.
• Learn how to create such compelling and engaging video content that you become the “go to” person for your area of expertise, product, or service.
• Learn how, by sharing anything you consider valuable, you gain credibility.
• Learn how being “you” on-line is your greatest advantage.
• Learn how connecting and advocating others can also provide content.
• Learn the five biggest video blogging mistakes and how to avoid them.
• Learn how video blogging on your area of expertise, industry, product, or service sets you apart as a thought-leader.
• Learn basic camera operation skills.
• Learn how specific technologies speed this process up and help you distribute and aggregate your videos on the web.

1. Introduction to using video on the web.
2. Check your tech – camera equipment.
3. Basic camera skills
4. Creative use of video blogs – content generation and ideas.
5. Presentation skills
6. Distribution and aggregation of your video.
7. Record your video!

I now have the Nexus 1 Google phone and I think …

… I’m going to talk about it.

Click here for some bigger pics.

Firstly here’s a quick prediction – Web Access Will Not Focus Around the Computer.

Let me qualify that.

It’s been a long time since an action has dictated how technology is being designed. I mean take TV. Since it’s conception the overall design has never changed.  It has got bigger, better, smarter but we still use it in the same manner that it has dictated since conception.
Even the telephone has not really changed (until now, but hold on).  Yes it went mobile in the 80’s but all we really did was answer calls whilst walking around instead of being tied to the wall.

Computing has never really changed either.  We still are chained to the wall to access the hard drive and/or the web.

Until now.

2 years ago the iPhone gave the the first glimpse of mobile computing, in the true sense. Yes we could go on the web via a standard Nokia, but it was avery much stripped down version.

However, why did Apple go to all that trouble to design such an item? Answer:  Social Media and the Social Web.

The very fact that more and more people use mobile devices to communicate via the web gave rise to this form of design change. Moreover, has and is giving rise to the method that consumers search for “stuff”.

As business people this is massive. Tangent: How do we get into these streams and “pipe the flow”?*

So we have mobile computing devices that are being designed around facebook, twitter, forums, social networks etc etc. I think this is fundamental.

Technology is being designed around the groundswell of a community and it’s desires which, in turn, is giving back the “portals” that we need to use the web.

So:
1. The traditional computer that we have been “chained to” is now not 100% needed to access the web and/or work/recreational activities.
2. The way we communicate has changed:  no longer are we “chained to” a traditional phone work/recreational activities.
3. The way we consume media has changed:  no longer are we “chained to” the TV and/or radio work/recreational activities.
All of which has been induced by the use of the “free” web and it’s various social app’s. Therefore, technology is at last, changing to suit the action not dictating the action.

So back onto the devices themselves – who’s in the running?
1. iPhone.
2. Android.
3. Blackberry.
4. Palm
5. All the others.

Firstly lets get rid of the ones I think don’t “cut the mustard” – at the moment.

Palm – it’s rubbish, ineffective, out dated and immediately out-gunned.

Nokia, what used to be (and still is a fantastic stand alone phone) now is floundering, it’s software is really “buggy” and irritating. All the others: Other than BB, iPhone and Android 2.0 (Hero or Nexus 1) they have genius in small doses but are inferior to the former – and as this is not meant to be a complete phone review I’m going to leave them.

The trouble with BB (Blackberry) IMHO is, on one hand it’s great for e-mail, but on the other,  it really lacks any punch for media, especially the social variety. It may have a camera and video capability but after you have shot it, it’s quite difficult to share it.

iPhone is great, very svelte, very useable, media friendly, brand aware, gorgeous – and flawed in the battery department, running multi app’s and being tethered to the mobile me cloud.

Android (Nexus 1) very svelte, very useable, media friendly, brand aware, gorgeous (maybe not as much as the iPhone) but infinitely better in the battery dept, not tied to a closed cloud but an open one where you can share with collaborators, friends, colleagues etc. (and a much better processor and screen resolution)

The difference between them is minimal to most users – but to hard-core SM, SB, SM users the Nexus 1 comes out on top.

I run both.  Being a geek I would, but the Nexus 1 is the one I use all the time and bearing in mind the volume of “stuff” that I put on the web the reason should be clear.

Don’t shoot the messenger!   I love Mac products – I have a MacBook Air, MacBook Pro, and a Mac Pro (G4) with x2 30” HD monitors so no one can accuse me of going against Apple or the iPhone.   It’s a brilliant product/device that history will have down as the first one that delivered this change. However – right here right now – Google Android Nexus 1 is better.

BUT I have always believed in function over fashion (of which the paradox is creating fashion as the by-product) and the Android has the legs – one of the reasons for this is that the OS can be used on anything not just Googles product.

Bill Gates once said he wants to put a Windows powered PC on every desk – Google is saying it wants to put Android OS power in everything!!! This is something that Apple cannot do, as it’s controlled.

So my original prediction “Web Access Will Not Focus Around the Computer” is quite predictable – just make your decision wisely as you will be trading with these devices soon, and the last thing you want is the battery to run out or limit your needs.

Conclusion: The web is now mobile, we are no longer tied to a desktop and the playing field is now level. Our next Consumer and Client use the web in a very different manner, they are searching for us in a very different manner, and the manner of their use is not 9-5.

Footnotes:

Apple are releasing their new iPhone 4 in June and you can get the Nexus 1 via Vodafone in March.

P.S You know you can get self winding watches that work off you moving,
well a little birdie has told me this function may be coming to phones
- self charging phones, how novel.

* engage with the web via the social networks available on your mobile device.

Next training event - “How to implement a Social Media Strategy for your business” – click here -
Next networking event - “Business blogging mistakes and how to avoid them” – click here -

Regards
N

   Nick Tadd is a web brand auditor, strategist, thought provoker, communicator and connector.
   socialmediagraffiti.com