London ecademy meeting 21-5-09 The Grosvenor, Victoria – Speaker Mathew Fraser, featuring his book “Throwing Sheep in the Boardroom.”

The Event in 47 “tweets”

PLUS 3 Audio Boo’s – click 1 – click 2 – click 3 -

srahatkazmi Rahat Kazmi – Business Networking on #ecademy http://bit.ly/108m4l

keiranhenderson At the #ecademy event in London – last minute arrival again. Got a seat near the front though. I wonder if I did the hash tag right?

SaifSiddiqui Looks like the event might actually be starting proper now #ecademy #grosvenor If ur here come & say hi

WilliamBuist #Ecademy at the Ecademy event in Victoria hearing about 1 £ challenge. Text pound to 84424 texts cost £1.50 £1 goes to challenge. #mf

nicktadd #ecademy #mf penny power introducing mathew fraser wow 1 third of the room is new to ecademy meetings

nicktadd #ecademy #mf mathews book – “throwing sheep in the boardroom” all about social media

nicktadd #ecademy #mf social media and social networking has a common word “social” – it all starts with a social activity

nicktadd RT @WilliamBuist: #Ecademy at the event in Victoria hearing about 1 £ challenge. Text pound to 84424 texts cost £1.50 £1 goes to challenge.

nicktadd Nick #ecademy #mf just starting the ecademy meeting – main speaker mathew fraser. http://ff.im/37mJj

SaifSiddiqui #ecademy #london #grosvenor – been going for 11 years now… Instead fellow giving main talk…

WilliamBuist #mf what we do online is not about us it’s about them. @pennypower. #Ecademy

nicktadd #ecademy #mf we have to be careful with our selves on-line, don’t “not” want to know someone coz you are selective – remember it is social

nicktadd #ecademy #mf mathew fraser “throwing sheet in the boardroom” – all about social media – tonights event

SaifSiddiqui #ecademy is a social. Remember to think about how u can help others not how they will help u – penny power #mf

nicktadd #ecademy #mf he is getting poked, super poked, licked, nudged on facebook

nicktadd #ecademy #mf lick mathew fraser on facebook

SaifSiddiqui #ecademy #mf keynote by Matthew Fraser author of throwing sheep in the boardroom.

nicktadd #ecademy #mf a good symbol for the real world is the “boardroom”

nicktadd #ecademy #mf he tands to speak to senior members of big orgaisations

SaifSiddiqui @TalkingToolbox #ecademy good to see u IRL. Congrats on the book

nicktadd #ecademy #mf social media allows us to compete on the same pitch as the “big guys” – the world is flat

nicktadd #ecademy #mf “web 2.0 business battles won on the playing feilds of … even”

SaifSiddiqui #ecademy #mf pushing power to the edges / users levels the playing field. Web 2.0 is horizontal. Open,networked,uninhibited, engaged.

nicktadd #ecademy #mf web 1.0 was a push medium web 2.0 is a “networked” platform – horizontal

nicktadd #ecademy #mf create a good platform then flip it to AOL for a fortune he he

nicktadd #ecademy #mf more people signing up to linkedin since the economic decline – basic need to socialise

SaifSiddiqui #ecademy #mf ’strength of weak ties’ – reality is we get thru life with reliance on ppl with whom we have limited ties

nicktadd #ecademy #mf most people find jobs through links from people which you have very weak ties

colinnewlyn Listening to Matthew Fraser at #ecademy event. Interesting views on social networking. Moving from a vertical to horizontal world.

nicktadd #ecademy #mf the cellphone took 14 years to sell 150m units it took ipod 7 years and facebook 5 years

SaifSiddiqui Velocity of change and uptake in web 2.0 is phenomenal #ecademy #mf things r happening really fast these days…

nicktadd #ecademy #mf http://twitpic.com/5n4hq

nicktadd #ecademy #mf you have to be careful what you put up on your sites if you work for a corporation

nicktadd #ecademy #mf your CV I’d not as important than what google says

nicktadd #ecademy #mf Mathew Fraser http://twitpic.com/5n4pl

nicktadd #ecademy #mf ME Marketing and Engaging

nicktadd #ecademy #mf web 2.0 leverages viral effects of horizontal networks (facebook, you tube, twitter)

nicktadd #ecademy #mf web 2.0 low cost marketing – no big marketing buys

nicktadd #ecademy #mf blendtec viral marketing campaign on you tube http://twitpic.com/5n579

nicktadd #ecademy #mf sales of blendtec blender went up by 400percent after the you tube vids !!

nicktadd #ecademy #mf nutella is the third biggest fanclub on facebook but then americans don,t know about The Stig

nicktadd #ecademy #mf your best marketing campaign does not have to come from you

nicktadd #ecademy #mf zappos staff all twitter with their customers up to the CEO

nicktadd #ecademy #mf on a social platform the dynamic is to not sell in the traditional sense – it is a social site so be social

nicktadd #ecademy #mf remember it is a transparent world out there so be careful how you interact

nicktadd #ecademy #mf mathew has finished speaking applause – book title “throwing sheep in the boardroom” great book great speaker

keiranhenderson Speaker at #ecademy event was Matthew Fraser of Throwing Sheep in the Boardroom fame. How social media can help small business compete.